04.05.2018: GLOBALISATION

Globalisation has made our world smaller, more rapid, more mobile and more permeable. Apart from the real distances, which are still the same as they were 1000 years ago, changes in information technology, logistics and transportation technology have prepared the way for globalisation at breath-taking speed. The basic principle of a networked world with a global division of labour is leading to a new joining together of people and the bridging of cultural, political and other hindrances.

The development of the financial markets goes hand in hand with the international flow of commodities and projects. Medium-sized companies are following in the footsteps of the multinational corporations: no longer relying on a bank at home, but also searching for other solutions via other partnerships. SUISSE BANK PLC has set itself up for its international clientele, customers now come from North America and Europe in addition to Asia and Africa. SUISSE BANK PLC has tailored its offers to the international clientele which is looking for the advantages of flexibility and tax benefits whilst absolute confidentiality must also be observed.

At the moment, we are attempting to establish additional business contacts with China and India, as the world's two most populous countries will produce approx. 50% of global economic output in the foreseeable future. The Chinese are building bridges, motorways, airports, hospitals, dams, pipelines, refineries and above all ports, whilst the United States come across as being antiquated and run down in terms of their internal logistics. The People's Republic of China is the world's greatest creditor, even heading the World Bank, and the USA is one of the greatest borrowers with a ranking that is falling with the risk of insolvency.

Globalisation is primarily based on the rationalisation efforts of the exporting economies, but it has also spawned growing local demand in many areas in the world: in many countries, a well organised middle class is forming with an extremely sophisticated level of demand for high quality branded products. Many emerging nations have grasped that they initially have to invest in infrastructure and education to stabilise growth and prosperity. Brazil, India, China, Russia and South Africa are pioneers of a development which has the potential to create huge demand.

The increase in demand is reciprocal: if demand for consumer electronics products, shoes and toys from Asia grows, the demand in Asia for special machines, high quality cars and coveted fashion and brand products in Europe will also increase.

This "convergence" of different countries and regions with different systems, different politics, different cultures and customers is a positive effect of globalisation, as in overall terms people are becoming more and more healthy and prosperous. However, there are great regional differences, as there is a direct link between economic growth and regional social reform: people who live in a port town will tend to notice the changes more markedly than other people who live at a greater distance from the large flows of commodities.

The dynamics of globalisation demonstrate that cooperative arrangements emerge from competition. The people to succeed in the future will be those who network together and who keep a look out for parallel areas of interest even in the absence of an explicit agreement. Success means formulating offers which do not correspond with a production wish but are in line with demand. In particular, success means refining your service with confidence in accordance with your offering. The world is moving on from the "smallest common denominator" to the "largest common multiple".